Falooda is an amalgamation of flavors. A cesspool of sweetness. Falooda tastes good in your mouth and feels equally good to say out loud.
Say it.
Falooooooooduuuuhhhh.
Falooda is a dessert, it’s also a fun(ny) word. It’s a merger of unexpected colors and textures, uniting into a delectable final form, product, brand identity, book, website, campaign…
FALOODA EDITS is the design practice of Samaaya Jayamaha, Mariam Khan, Alejandro Molestina and Jack Magnus. We are interested in offering simultaneous experiments and solutions. We prioritize making joyful and multifaceted work for clients that range from established companies, newborn nonprofits to independent artists.
Falooda’s work is a celebration of cross-cultural narratives and merging mediums. Building bridges between disparate connections and stories, every project is a map to link the inbetweens. Typography, image making and world building alike challenge interpretations, drive conversations and shape conceptually delectable experiences.
The Falooda Girls are always working: remotely [and occasionally in person] between Los Angeles, CA, New York, NY and Seattle, WA.
Falooda’s work is a celebration of cross-cultural narratives and merging mediums. Building bridges between disparate connections and stories, every project is a map to link the inbetweens. Typography, image making and world building alike challenge interpretations, drive conversations and shape conceptually delectable experiences.
The Falooda Girls are always working: remotely [and occasionally in person] between Los Angeles, CA, New York, NY and Seattle, WA.
PARTNERS (the Falooda Girls)
Samaaya Jayamaha
Creative Direction, Design, Copy
Los Angeles, CA
Mariam Khan
Experience & Product Design, Strategy
Seattle, WA
Alejandro Molestina
Creative Direction, Design, Strategy
New York City, NY
Jack Magnus
Design, Motion, Strategy
New York City, NY
Samaaya Jayamaha
Creative Direction, Design, Copy
Los Angeles, CA
Mariam Khan
Experience & Product Design, Strategy
Seattle, WA
Alejandro Molestina
Creative Direction, Design, Strategy
New York City, NY
Jack Magnus
Design, Motion, Strategy
New York City, NY